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Fancy shopping on e-xford Street ?

Oh oh. It's that time of the year again. Busy streets and Christmas shopping in the cold and the rain...

What about you do your shopping on London's famous Oxford Street, only you do it comfortably seated on your sofa ?

NearLondon created a web software which brings Oxford Street to life in 3D in a perfect replica of the real street. Even the weather changes according the real London weather ! You can now walk down Oxford Street, Regent Street and Bond Street and shop at your favorite stores. 

  

This new software is also a good opportunity for media and advertising as daily news headline, adverts and promotional campaigns will appear in the virtual streets and shops. And other big city might be next, New York City, Tokyo, Paris...

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So if you want to give a try to the beta version of the software released three days ago, check out the official NearLondon website and have a look at their promo video as well !

Source : The Independent (30/11/2009)

Wolkswagen's fun theory

  

 

For the past few months, Wolkwagen has been initiating and developing the "fun theory". The aims of this theory is to demonstrate that simple things you do or should do everyday because you have to can be changed into something fun that you want to do. Changes of behavior about environment, boring bits of the day, your own health... anything really as long as it is for the better.

See for yourself through the following examples :

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Bottle Bank Arcade :

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Piano stairs :

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The world's deepest bin :

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A competition, the Fun Theory Award, has been taking place since 1st October and will close on 15th December 2009. It is open to anyone who would like to submit their ideas, their inventions, so if you are inspired, go ahead ! You might win 2500 € !

For more information, click here.

What else ?

Ah yes, George is back ! For a new Nespresso advert campaign of course, what else would it be ?! 

But this time, he's not the only celebrity in it, John Malkovich joined him.

First version :

Second version :

If there is one brand for which celebrity endorsement works, it is this one because, let's face it, what would Nespresso be without George Clooney !

After money... come sex toys !

It's not money that will be distributed this time but sex toys. After the failed guerrilla marketing promotion two weeks ago, SexyPrive.com (website specialized in selling affordable sexy items) is planning to distribute around 6000 "Christmas sexy packs" on Saturday 12 December in Paris' 4th arrondissement. Same objective as Mailorama, create a buzz and increase people awareness of the website. These packs will include a thong, a condom and a sex toy, their total value is estimated around 50 000€.

 

 

Provocation, shock, risk, dare... What's next !

Guerilla Marketing : Originality or Provocation ?

• When : Saturday 14 November 2009
• Who : Rentabiliweb (audience monetizer and audience builder website, event organisators) and Mailorama (website that pay Internet users for reading their emails and visiting selected websites, owned by Rentabiliweb)
• Where : Paris, 7th arrondissement, Champ-de-Mars / Eiffel Tower

Last week, Rentabiliweb announced that they would distribute 100 000 € in cash (5€ to 500€ bills) to anyone that would be by the Eiffel Tower at 2 p.m. on Saturday 14 November. The objective was to promote their company Mailorama and to increase their audience.

The event was cancelled for security reasons which led to major disorders and violent incidents as between 5000 to 7000 people had come. Broken shop windows, knocked over cars, vandalized stores, rocks thrown on the Police...

It obviously sparked off a lot of reactions from the public, the Media and members from the Government which put the Internet company in the spotlight of the debate. And Rentabiliweb is famous for that ; a few months ago, they also launched a website called "Fais mes devoirs" (Do my homework) offering to Junior High and High School students the possibility to get their homework done or corrected by professionals in exchange for money. The website was closed three days later but the buzz was huge as well for the company as for the employee who came up with the idea. Same employee who came up with the idea for Mailorama cash distribution by the way...

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So what to think about this kind of event ?

It has been done before in France (Easyjet dropped free plane tickets in Paris La Defense from a dirigible airship) and in other countries such as the USA and Canada and it went pretty smoothly. Then again, it wasn't always announced so does it make the surprise factor important ?

Is it a good idea to use money as promotion ?

So many questions I am hoping you can give me your opinions and reactions on !